Press release - Publisher harnesses gaming and technology to help learners of English

Cambridge University Press has taken a gaming-inspired approach to language learning with the launch of a free English vocabulary mobile app, and the launch of a fun new vocabulary learning system on its Cambridge Dictionaries Online site.

The Wordpic! mobile app helps learners with their English vocabulary by pitching players against the clock to pick the pictures that match each word. There are six game boards with up to six ‘mutators', which can change the difficulty level of the game. Players can then challenge friends on Twitter and Facebook to beat their score. The first game available in Wordpic! focuses on sport, with more subjects due to be released soon.

Cambridge Dictionaries Online has also partnered with Memrise, a company that specialises in innovative language learning, to provide English vocabulary practice on the CDO site, which helps learners master particular words. Some word entries on http://dictionary.cambridge.org already contain the new Memrise links, with up to 1,000 expected by October – allowing learners to systematically build their vocabulary.

Ed Cooke, Co-founder and CEO of Memrise, as well as author and Grand Master of Memory, said: "We share with the lexicographers of Cambridge a great love for words, and we're thrilled and honoured by this opportunity to provide compelling learning experiences to visitors to Cambridge Dictionaries Online, so that they can now remember and practise the words they look up."

Paul Heacock, Publishing Manager at Cambridge University Press, said: "As the world's oldest publisher, we have to make sure we are always innovating, and that we are developing our products in line with what our customers want. We know that games can teach you something, as people are more engaged when playing them, so we wanted to develop a fun English learning app that would really help people master particular pieces of vocabulary.

"Our new partnership with Memrise is also really exciting, as they know how to use brain science to help people learn faster. They are the experts in memory and the techniques that they develop embody the very best knowledge about how our brains work, helping people to learn as quickly and effortlessly as possible."

ENDS

Notes to Editors:

To view the Wordpic! app on iTunes, go to: http://itunes.apple.com/us/app/wordpic!/id545914917?mt=8

To view a Memrise entry on Cambridge Dictionaries Online, go to: http://dictionary.cambridge.org/dictionary/british/encounter_1?q=encounter

About Cambridge University Press 

Cambridge University Press is one of the world's leading English language teaching publishers, and its products are used by people in nearly every country in the world to learn and teach the English language.

Cambridge works in partnership with Cambridge ESOL, the experts in language assessment, to provide courses that are tailored to exams relied on by thousands of universities, employers and government ministries around the world as proof of English language ability.

Many Cambridge English texts and courses are developed using the Cambridge English Corpus - a multi-billion word collection of written and spoken English, plus a unique bank of exam candidate papers. This helps students avoid mistakes, and means that the language taught from Cambridge English materials is useful, natural and fully up-to-date.

Cambridge English texts and courses are fully accessible to the modern learner in a range of different formats - from printed books, to apps and online dictionaries.

A team of experienced consultants and advisers, many of them with teaching experience themselves, provides support, training and guidance to teachers and schools all over the world.

For further information, go to www.cambridge.org/elt

About Memrise

Memrise's mission is to turn learning into a recreational activity. You learn by sharing and creating images, and scientifically determined reminders and tests ensure you never forget what you learn.

Founded in 2010, this innovative learning community now numbers several hundred thousand members.

For further information, go to: www.memrise.com